Toronto, Canada (PRWEB), March 5, 2014 – Sure-Seal Pavement Maintenance Inc. (, the Greater Toronto Area’s (GTA) leading pavement maintenance and repair company, is announcing its top benefits of preventative pavement maintenance.

“The harsh cold snaps that were followed by thawing temperatures in the GTA have caused more than their fair share of potholes,” says Lance Bradshaw, president and CEO of Sure-Seal Pavement Maintenance Inc. “In fact, Toronto is dealing with more than twice as many potholes over last year.” (Source: Lewkowicz, J., “Potholes Costing City Double,” Newstalk 1010 web site, February 18, 2014;

Unfortunately, Bradshaw says, many roads, streets, parking lots, and driveways in the GTA went into the winter with unrepaired cracks and potholes from previous years. In fact, some sections are so full of potholes and cracks that they will probably need to be totally rebuilt.

“Reactive maintenance is costly and it isn’t working. Since January 1, the city has fixed 33,000 potholes at a cost of $620,000; last year at this time, the city had repaired 14,000 potholes at a cost of $360,000,” he adds. “To keep up with the growing problems facing roads, driveways, and parking lots, cities and property owners need to take a proactive, preventative approach to pavement and pothole maintenance.”

“Preventative pavement maintenance,” Bradshaw explains, can mean a number of different things, from simple cleaning or restriping to fixing severely distressed washouts or potholes. Based on the approach, an emphasis on preventative pavement maintenance can include pavement preservation (a long-term, cost-effective strategy to extend pavement life and improve safety), pavement rehabilitation (structural enhancements that extend the service life), and pavement reconstruction (replacing the entire pavement structure).

“Developing a preventative pavement maintenance program not only saves money, but it can double or even triple the life of the investment,” he notes. “Because subgrade moisture is one of the leading causes of pavement failure, crack sealing helps prevent moisture penetration and is the most cost-effective way to maintain asphalt and prevent further damage.”

As the Toronto weather gets warmer and the asphalt paving season begins, Bradshaw warns consumers that they need to be careful when choosing a contractor to repair or maintain their driveway or parking lot. For starters, consumers should deal with a contractor who has deep roots and a proven track record in the local community. On top of that, a reputable pavement maintenance and repair company will use the most advanced techniques and stand behind their work.

“Our 20-plus years of experience has taught us that PolyTar is the most durable, cost-effective commercial grade pavement coating in North America,” Bradshaw concludes. “It not only seals and protects asphalt, protecting it from destructive elements, including the weather, the sun, and petroleum, but it also enhances curb appeal and, when used as part of a preventative pavement maintenance program, can reduce life cycle costs by an average of 50%.”

Sure Seal Pavement Maintenance Inc. is a 20-year-old pavement maintenance contractor that services commercial, industrial, retail, office, and corporate property owners and managers throughout the Ontario region. The company provides both new construction and repair of asphalt pavement surfaces, including parking lots and roadways. With their headquarters in Brampton and an operations facility in Toronto, Sure-Seal Pavement Maintenance Inc. serves the Greater Toronto Area, including Mississauga, Brampton, Caledon, Barrie, Markham, Newmarket, Aurora, Oakville, Burlington, Milton Richmond Hill, Pickering, Ajax, Whitby, and Oshawa. To learn more about Sure-Seal Pavement Maintenance Inc., visit the company’s web site at or contact Sure-Seal by phone at 1-888-PAVEMENT (1-888-728-3636), by e-mail at, or by fax at 905-786-6879.